Amanda McCaig
Dear Dot-Kiwi Team
The word “Kiwi” is almost synonymous with New Zealand, and anything that helps the world focus on New Zealand has to be a good thing, especially when you think of what New Zealand stands for. Here in the UK, ever since I can remember, New Zealand has stood for quality produce – dairy, meat, and wool. This is still true. And let’s not forget the All Blacks! Add to that New Zealand’s stance on human rights, equality, and the environment, and you have an awful lot rolled up into one little word – “Kiwi”!
My company is probably the only one based in the Northern Hemisphere that can guarantee our products are genuine New Zealand Merino, genuinely and ethically made in New Zealand and currently we sell direct to customers from Ireland to Japan, Finland to Cyprus. The domain .kiwi would be a great marketing tool, especially as with our manufacturing partners in New Zealand we’re intending to open up online retail sites selling into New Zealand, Australia, Canada and the USA.
The .kiwi is also a brilliant way of helping Christchurch’s regeneration. I was heartbroken to see the damage done to this beautiful city, and was only too relieved to hear all my friends there were safe. Whilst we donated at the time, a .kiwi domain where the profits can be targeted for Christchurch would be a continuing source of funds for Christchurch and its people. The regeneration is not going to happen overnight – it’s going to be long haul, so this would be a far more permanent way of generating help without having to constantly be competing with other situations for resources.
On a business level, the internet holds an ever more important place. Those of us trading on the internet, both in New Zealand services and/or products, would I believe, welcome the opportunity of celebrating their “kiwi-ness”, as would their customers. As I said at the start, the kiwi is synonymous with New Zealand, and New Zealand is synonymous with quality. We can’t wait to be “chocolatefishmerino.kiwi”
Best wishes,
Amanda McCaig,
Senior Partner,